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Thursday 7 July 2011

Gartner’s “Sales Force Automation” Report 2010: Salesforce.com in “Leaders” Quadrant


Gartner, Inc. is one of the most popular information technology research and advisory firms in the world. Gartner’s Magic Quadrants provide positioning information about technology players within a specific market and are used by many customers as a first step to understanding the market landscape before making decisions on technology investments.

Salesforce.com is positioned in the “Leaders” quadrant in Gartners’s 2010 Magic Quadrant for Sales Force Automation. Gartner rates vendors along “Completeness of Vision” and “Ability to Execute” parameters which themselves are composites of various other evaluation criteria. Salesforce.com Sales Force Automation is seen to be ahead of the competition along both the parameters.
 
Gartner Magic Quadrant for Sales Force Automation 2010

Gartner’s Magic Quadrant report explains “Leaders” in Sales Force Automation context thus:

Leaders demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, EMEA and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users.

Please note that Sales Force Automation is one of the forms (the core) of operational CRM, though it is frequently used interchangeably with CRM itself.
 

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